18th location opening: #MeronAlbaIulia

Alba Iulia is a destination to be visited for its history, culture, architecture and nature. It has a multitude of architectural styles: Gothic, Romanesque and Baroque. The Citadel has seen spectacular transformations in recent years, becoming more and more visible on Europe’s tourist map. The restoration of the citadel have also taken into account to valorize its exceptional cultural heritage.

Outside the citadel, Alba Iulia is a busy, sprawling place, a smart city with a lot of business opportunities. It’s a worthy stop if you’re travelling from Sibiu towards the castles of Deva and Hunedoara, or up to Cluj-Napoca and the Apuseni Mountains.

So today we are sharing with you one more reason to want to visit Alba Iulia even more: We just opened our newest coffee shop in the heart of the Alba Iulia City on the no. 1, Tudor Vladimirescu Street. Make sure you pay us a visit when you’re around. 

Our decision of expansion in Alba Iulia comes as a strategy of consolidating the brand on the Transylvanian market. The structure of the city goes beyond encouraging tourism. Today, Alba Iulia is leading the smart city movement in Romania and this aspect has been boosting its attractiveness to tourism for business as well as pleasure.